Privacy Policy for ExploringAvenues.com

Effective Date: 10/01/2025

1. Introduction

At ExploringAvenues.com, we are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and relevant US federal and state laws such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), where applicable. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website ExploringAvenues.com (the “Website”). By using our Website, you consent to the data practices described in this policy.

2. Data Controller

For the purposes of the UK GDPR and GDPR, the data controller is:

ExploringAvenues.com
contact@ExploringAvenues.com

3. Information We Collect

We may collect the following types of information from you:

  • Personal Data You Provide Directly:
    • Identity Data: Your name, username or similar identifier, title, date of birth (optional).
    • Contact Data: Your email address, phone number, postal address.
    • Financial Data: If you make a purchase, we may collect payment card details, billing address, and other payment information.
    • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
    • Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
    • Usage Data: How you use the Website.
    • Communications Data: When you contact us directly.
    • User Content: Any information you choose to share on the Website, such as in comments, forum posts, or other interactive areas.
  • Personal Data We Collect Automatically:
    • Log Data: Your IP address, browser type, operating system, referring URL, pages visited, the date and time of your visits.
    • Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
    • Cookies and Tracking Technologies: We use cookies and similar technologies to track your activity on the Website. This may include cookies, web beacons, pixels, and other tracking mechanisms. (Be specific about the types of cookies and technologies used. Include a Cookie Policy or link to one if you have it).
      • [Example: We use Google Analytics to collect information about how visitors use our website. This includes the number of visitors, the pages they visit, and the time they spend on the site. We anonymize IP addresses.]
    • Data from Other Sources: We may receive personal data about you from third parties, such as advertising networks, search information providers, and providers of technical, payment and delivery services.

4. How We Use Your Personal Data (Purposes and Legal Basis)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
    • To provide products or services you have requested.
    • To process transactions.
    • To manage your account.
  • Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. We ensure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.
    • To provide and improve our Website.
    • To personalize your experience.
    • To send marketing communications (where you have not objected).
    • To analyze usage patterns.
    • To detect and prevent fraud.
    • To keep our website secure
  • Consent: Where you have given us your explicit consent.
    • To send marketing communications where you have opted in
  • Legal Obligation: Where we need to comply with a legal or regulatory obligation.

We may also process your personal data for the following purposes:

  • To respond to your inquiries and provide customer support.
  • To fulfill orders.
  • To send important updates.
  • To comply with legal obligations or respond to legal requests.

5. How We Share Your Personal Data

We may share your personal data with:

  • Service Providers: Third-party companies that provide services on our behalf, such as payment processing, email marketing, web hosting, and analytics. We have contracts with these service providers that ensure your data is protected in accordance with this Privacy Policy and applicable data protection laws.
  • Business Partners: If you have consented to share your information with them.
  • Professional Advisors: Lawyers, accountants, auditors.
  • Legal Authorities: If required by law or legal process, such as a court order or subpoena.
  • Affiliates and Subsidiaries: Within our corporate family.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
  • Specific Third-Party Service Example: For example, We use MailerLite for our email marketing. Their privacy policy can be found here: [Link to MailerLite Privacy Policy] and they are committed to the requirements of GDPR.

6. International Data Transfers

We may transfer your personal data to countries outside the UK and European Economic Area (EEA) which may not have equivalent data protection laws. Where this is the case we will ensure that your personal data is subject to appropriate safeguards by using standard contractual clauses approved by the European Commission or by other lawful means.

  • Example: If we are transferring data to the US. We may transfer your personal data to the US. We do this in reliance on standard contractual clauses approved by the European Commission or other data transfer mechanisms recognized by the applicable laws.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We also limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. Your Rights (Under GDPR, UK GDPR, CCPA/CPRA if Applicable)

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access (Subject Access Request): The right to request access to the personal information we hold about you.
  • Right to Rectification: The right to request that we correct any inaccurate or incomplete information.
  • Right to Erasure (“Right to be Forgotten”): The right to request that we delete your personal information, subject to certain exceptions.
  • Right to Restriction of Processing: The right to request that we restrict the processing of your personal information.
  • Right to Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • Right to Object: The right to object to the processing of your personal information, particularly for direct marketing purposes.
  • Right to Withdraw Consent: The right to withdraw your consent to the processing of your personal information at any time, where we rely on consent to process your personal data.
  • Right to Lodge a Complaint: The right to lodge a complaint with a supervisory authority if you are dissatisfied with our processing of your personal data. The UK supervisory authority for data protection matters is the Information Commissioner’s Office (ICO). The European supervisory authority is dependent on your location.
  • Rights under CCPA/CPRA (if applicable): If you are a California resident, you may have additional rights, such as the right to know about the specific pieces of information collected, the right to opt-out of the sale of your personal information, and the right to non-discrimination for exercising your rights.

To exercise any of these rights, please contact us at contact@ExploringAvenues.com. We may need to verify your identity before processing your request.

10. Children’s Privacy

Our Website is not intended for anyone under the age of 18 (or specific age required by law). We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately so that we can take appropriate action.

11. Links to Other Websites

Our Website may contain links to other websites. We are not responsible for the privacy practices of these websites. Please review the privacy policies of any websites you visit.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the effective date. Please check back periodically for updates. Your continued use of the Website after any changes indicates your acceptance of the revised policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: contact@ExploringAvenues.com